Moving Picture Company Names Gregory Roekens as Chief Innovation Officer

MPC has the pleasure to announce Gregory Roekens in the newly created position of chief innovation officer at the Moving Picture Company (MPC). Gregory joins the company’s global senior management team reporting into CEO Mark Benson. This appointment strengthens MPC’s continued commitment to deliver innovative creative and production to major advertisers, ad agency networks, brands, production companies, publishers and media. 

Gregory previously held the title of future technology officer at Grey Europe; prior to that he was chief technology officer at AMV BBDO and Wunderman and previously worked at IBM. Gregory is a published authority in innovation and technology and lectured at Cambridge University. 

Mark states: “We are very excited to connect Gregory’s vision and expertise in the area of new and emerging technology with the business challenges of our clients. Gregory is the perfect choice to lead our innovation efforts and collaborate with our award-winning talent and client portfolio.”

“I look forward to developing new ways to marry our amazing creative and technological expertise with innovation,” Gregory says. “My focus will be in helping design the future of communication and user experience so that MPC can deliver any client vision to become a reality. In doing so I believe MPC will continue to be a leader in how clients and their consumers connect with emerging technology.”