Motor Insurance Provider 1st Central and Armadillo Announce Strategic Partnership

1st Central, a leading motor insurance provider, and Armadillo, an award-winning CRM specialist, have announced a new partnership.

The brief is to accelerate 1st Central’s growth by delivering added value to customers through creative, personalised, CRM experiences.

The partnership leverages Armadillo’s expertise in technology, strategy, creative, and data, to support 1st Central’s ambition to break new ground in connected CRM experiences.

“We’re focused on making insurance simple, supportive, and authentic” said David Judic, digital and marketing director at 1st Central. “Partnering with Armadillo will enable us to develop richer communications that are personalised, useful and relevant to each customer.”

The appointment is effective immediately. Both companies share a steadfast commitment to delivering exceptional customer satisfaction.

The partnership is the latest in a series of new business wins for Armadillo including Nationwide and Huel.

Armadillo recently landed a clutch of gold and silver awards at the 2024 DMA Awards for McDonald’s and The Walt Disney Company.

“We’re incredibly proud to be joining forces with 1st Central and helping to redefine the customer journey in motor insurance,” said James Ray, CEO, Armadillo. “It’s a terrific team, with big ambition. We can’t wait to get started.”