Mother Design Unveils New Brand Identity for Peerspace

Peerspace, the leading marketplace for hourly venue rentals for events, meetings, and production, unveiled a new brand identity this week. The new look and feel was created in partnership with the team at Mother Design, and was inspired by Peerspace customers, who range from photographers, filmmakers, and entrepreneurs, to event planners, fitness instructors, content creators and more. 

“Our new brand is a tribute to our customers. It’s striking, dynamic, and expressive, reflecting the energy and creativity you bring to Peerspace locations every single day,” said Peerspace founder Rony Chammas. “We want Peerspace to be a source of inspiration, and we hope that our unique spaces unlock your most creative aspirations—whether you’re looking for a set for your upcoming video shoot or an unforgettable venue for your birthday party.”

The new look embodies Peerspace’s mission: A place where every moment can reach its full potential. And the new visual iconography is inspired by Peerspace’s core offering: Space. 

• The Stack is the most dynamic element. Mural-like and wholly original, it takes the eye on a journey up, right, left, and over, zagging from corner to corner of the space it occupies. 
• The Peerspace Wordmark is inspired by historic analogue poster printing: floor-to-ceiling bold, modern and monumental.
• The “P” Icon is a simple, minimal monogram, angled to reference dimension, or the opening of a door to endless possibility.
• The new Peerspace Purple is a blend of the brand’s two previous colours, paying homage to the company’s beginnings, while representing creativity, inventiveness, and imagination. 

"Peerspace came to Mother Design to reimagine their brand, with the goal of reflecting the creative and entrepreneurial spirit of their audience. The result was a new brand strategy, tone of voice and visual identity that embodies the multitude of spaces Peerspace offers, and everything that happens within them,” said a representative from Mother Design. “With a range of logotypes, and a consistent but flexible approach to colour, the brand dynamically adapts to the space it occupies, and comes to life in motion. From advertising to interfaces, it's bold enough to turn the brand's volume up, but simple enough to turn it down. Mother Design is thrilled to have partnered with Peerspace to create a world in which the extraordinary can occur."