Mother Design Creates New Visual Identity and Packaging Design for Ceria Brewing Company

Ceria Brewing Company has partnered with Mother and Mother Design to develop a new brand positioning, along with a refreshed Visual ID system and new packaging design to help the brand build on its momentum and enter its next phase of growth.

Founded by Keith Villa (creator of Blue Moon) and his wife Jodi in 2018 in Arvada, Colorado, Ceria brews two alcohol-free (AF) beers: Grainwave (Belgian-Style White) and Indiewave (India Pale Ale). Both varieties are also available as dealcoholized Cannabis Beers, infused with levels of THC and CBD. Ceria beers are some of the few that are truly alcohol-free (0.0% ABV), receiving the FDA distinction of “AF” as opposed to “NA”.

Strategists from Mother LA and NY concepted Ceria’s new brand positioning, “Beverages reinvented for modern living,” based on the company’s belief that beverages should enhance our lives, bring people together, and not hold us back. The new positioning and forthcoming design work seeks to target a young, progressive and urban audience, dubbed ‘Mindful Imbibers.’

To complement the new brand positioning, Mother Design created a refreshed Visual ID system (Wordmark, Symbols & Iconography, Monograms & Secondary Mark, Color Palette, Typography, Photography) and new packaging design for the brewer. 

Details on key elements of the Visual ID System:

• Wordmark: Showcases a unique combination of traditional influences and future-facing details. It has been crafted to strike an enduring balance between heritage and innovation.
• Brand Symbols: Ceres (Goddess of agriculture & grain crops) showcases simplified features for a modern, universal appeal. Ceres is shown in portrait view for AF brews and full-body view for the THC-infused offerings.
• Iconography: Constructed from leaf-life elements, using the florets of the wheat as a base. 
• Monograms: Drawn with a modern approach to traditional lettering. Shares formal qualities with the wordmark, bringing another layer of typographic texture to Ceria’s identity. 
• Colour Palette: Designed to feel bright, refined, differentiated and delicious.
• Photography: Meant to reflect optimism and authenticity. To inspire consumers to have a drink in the way they want, either NA or THC infused beer, photography should capture the realities of life in a relatable and engaging way.

“Working with the Villa family on Ceria is inspirational for us as a design practice, and we're very proud at Mother Design to be playing a role in the company’s evolution and growth,” said Mark Sloan, head of Mother Design. “Our goal from a design standpoint is to channel Ceria’s simultaneously classical and futuristic qualities—they have a deep knowledge of the ancient art of brewing, but also an irrepressible drive to innovate. The visual identity is an ever-evolving representation of this delicious dichotomy,”

The refreshed Visual ID system will be seen across Ceria’s packaging, website, social media, and advertising beginning in mid-June, and the newly designed cans will start hitting shelves towards the end of the month. Mother Ventures, the investment arm of Mother, is a minority investor in Ceria Brewing Company.