Most Read of 2022: Canada
In 2022, Canadian advertising absolutely slapped. On LBB, there were countless cool campaigns, insightful interviews with the best brains from across the country, and neat studies into the lives that we, as residents of the north, lead on a day to day basis. It’s work that makes the country proud, and, on a personal note, makes me proud to be Canadian. It also seems like LBB’s readers felt the same way. Across the board, Canadian content pulled in some great viewership this year, which seems a positive omen for the start of 2023.
But before we dash off into the holidays and the new year of advertising, it’s nice to stop for a moment and savour the highlights of the past 12 months. For your viewing pleasure, we at LBB compiled a list of Canada’s most viewed work in 2022. Including everything from an interview with a concept artist for Denis Villeneuve’s adaptation of ‘Dune’, to a campaign in which Jeep turned their vehicles grilles into scannable barcodes, there’s something for everyone to love, and we hope you’ll enjoy this compilation of great content from the great white north as much as we do.
Dive Into Dune with this Beautiful Concept Art
There’s no doubt that Denis Villeneuve’s adaptation of ‘Dune’ was one of the most acclaimed films of 2021. Naturally, it stands to reason that behind the film, there were some equally incredible artists. One such example is Rodeo FX’s Deak Ferrand, who, earlier this year, sat down for a chat about concept art with LBB’s Adam Bennett.
How Four Friends Found the Courage to Launch Their Own Agency
With the recent announcement as AOR for KFC in Canada, it’s clear that since their launch earlier this year, creative agency Courage is doing quite well. To find out more about its success, come view this article which discusses the first few months in business, and how the agency came to be.
Goodfood Market Spokesperson Bob Ross Helps Bring Back the Joy of Mealtime
For even the most seasoned cooks, making food can be a stressful affair. But making a meal for the family during back to school season? Nightmare fuel… or at least, it was. Thanks to a john st. campaign which features the zen-like tones of a Bob Ross look-alike, Canadians were reminded just how much easier life can be when assisted by a Goodfood meal kit.
Heinz Asks AI to 'Draw Ketchup'
In this day and age, having an AI art generator draw your brand when depicting a general product has to be a pretty high-ranking accomplishment. So, Heinz and Rethink decided to see if the multinational food giant would make the cut. Feel free to review the results for yourself, but it seems pretty clear that when it comes to ketchup, even AI knows that it has to be Heinz.
Camera Obscura: Riley Gray's Out of this World Obsession with Compositing
While compositors are usually tasked with combining elements from various sources to create beautiful imagery, over the years, Riley Gray has grown to love creating visuals from scratch. By checking out this article, you can join the 1,500 (and counting) people who also wanted to know how The Embassy’s senior compositor experiments with out of this world effects.
Canada’s Directors: A Look at the Country’s Best and Brightest Rising Talent
Just over two months. That’s what it took to hunt down and chat with the future of Canada’s directorial scene. With 15 directors interviewed and 11 studios included, if you want to see the full extent of the country’s filmmaking promise, come take a peek here.
Jeep Turns its Iconic Grille into a Snapchat Scannable Barcode
According to the brand’s research, the average Jeep buyer was either a ‘Boomer’ or part of gen x. As such, the automobile brand needed a new approach to pique the interest of a fresh demographic. The solution? Partnering with Publicis Toronto to develop a campaign through Snapchat, which turned every grille into a scannable barcode that connected to the Jeep database.
The Directors: Kasey Lum
Of Chinese and French roots, the Canadian director for Boldly spoke to LBB, discussing how his heritage allows him to explore uniquely inclusive and emotional narratives, and why he finds beauty in darker, more intense imagery.
Burger King Invites Everyone to Order through Its App with OOH Campaign
While Burger King still holds the title of ‘Home of the Whopper’, this past year, they wanted others to enjoy the claim too. As such, supported by Publicis Montreal, the chain launched their new delivery app accompanied by an OOH campaign, which reminded viewers that from then onward, anyone’s place could be the ‘Home of the Whopper’.
Books to Swear by: Behind the Scenes of Pete Henderson’s Unspeakably Good Ad for Kobo Plus
Have you ever read a new book so great you just had to tell everyone about it? If the answer is yes, you’ll love this behind the scenes look at The Garden’s Kobo Plus ad (directed by Someplace Nice’s Pete Henderson), which casts Kobo as the home of readers’ guilty pleasures.
