This Easter, Morrisons’ delicious food takes centre stage in its latest TV spot that focuses on the moments that make a British Easter.
The 30-second film ‘A Very British Easter’, created by Leo Burnett London, showcases Morrisons' British roast dinner deal. The spot shows two families sitting down together for Easter lunch. Lunch is interrupted as one of our characters exclaims “Where’s the mint sauce? I’m not eating unless there’s mint sauce!” The sauce is found, and the families celebrate before tucking into their dinner.
The film is supported by radio, press and social activity showcasing great deals on other British Easter favourites, such as hot cross buns and salmon.