Monks Signs Strategic Partnership Deal with Hightouch Across APAC

Hightouch, the leading composable data and AI platform for marketing and personalisation has named Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, as a certified reseller in APAC, expanding access to and bolstering customer service for its technology in the APAC region.

This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.

Monks have an established footprint across the APAC region and deep data and marketing advisory and implementation capabilities. These are a perfect complement to Hightouch’s best-in-class composable CDP and AI Decisioning technology.

“Enterprises in the APAC region are setting the global pace in adopting composable CDP and AI agents for marketing,” said Kashish Gupta, CEO of Hightouch. “Monks is the ideal partner to help Hightouch support the rapid deployment of these technologies in the region.”

The journey to successfully becoming data-driven and deploying AI starts with data. But many businesses struggle with fragmented data sources, messy pipelines, and the difficulty of extracting actionable insights.

Monks help clients overcome these challenges by offering a structured approach to integrate, harmonise, and analyse data efficiently. Hightouch can then activate that foundation with the industry's fastest enterprise CDP and AI deployments.

“Our team of data architects, analysts, and engineers offers services to solve this problem," said Jakub Otrząsek, SVP data, APAC at Monks.

"Monks will work to integrate the entire data supply chain, breaking down these silos and enabling a wider, more holistic view of our client’s data. Once data readiness and wide data are achieved, the Hightouch Composable platform can be applied to activate with their library of pre-built integrations and start to deliver AI-powered personalised experiences."