Momentum Worldwide Appoints NFL Expert to Join New York Team

Experiential advertising agency Momentum Worldwide is expanding its sports sponsorship expertise with the appointment of Parisa Howard as Verizon Sports Partnerships Lead and NFL Expert, who joins from Octagon. Parisa was appointed in June before taking maternity leave, and now takes up her role with immediate effect.

Based in New York, Parisa brings a wealth of agency and sporting experience, having formerly worked at the NFL, Philadelphia Eagles and San Francisco 49ers. In her new role at Momentum, Parisa will lead strategic planning and execution of Verizon's NFL partnerships.

Parisa joins at an exciting time in the NFL season, with the playoffs beginning in mid-January and the Super Bowl around the corner.

Parisa has previously worked with a variety of clients, including Snickers, Honeywell, MGM Resorts, Sprint, Papa John’s, Intel, Dannon, Meijer, as well as Johnson & Johnson and its consumer brands.

The agency’s sport offering is led by Sampson Yimer, SVP sponsorship Consulting at Momentum Worldwide, with Parisa reporting into Melissa Misiak, EVP, group account director, NA.

Melissa Misiak, Momentum Worldwide comments: “Parisa has that rare combination of being able to plan from both a brand and a fan experience perspective, which is what makes her such an amazing addition to the team.”

Parisa Howard adds: “Innovation is happening at speed in the NFL space, making the game and everything surrounding it even more engaging for fans while offering more opportunities for brands to be involved in the stadium, at home and digitally. I’m excited to be joining such a vibrant, experienced team.”

Parisa starts with immediate effect.