Modern Citizens Appoints Toprak Özturan as Managing Director

Modular agency Modern Citizens has announced the appointment of Toprak Özturan as managing director of Modern Citizens NL. Toprak will report directly to CEO, Matthew Robinson and will be responsible for leading the agency’s Netherlands division, driving innovative content strategies, social-first campaigns and digital engagement across key accounts.

Toprak will work alongside existing managing director Robbert Gangadin until March, when he will be departing to pursue new opportunities.

With an extensive career spanning global ad agencies such as Annex 88, Grey New York, DDB and Wieden + Kennedy, Toprak brings a unique blend of big-brand thinking and social-first brand activation, having worked with numerous high profile brands such as Heineken, Volvo, and DHL.

Her work has been recognised globally, including the award-winning “The Next Rembrandt” campaign for ING Bank, which seamlessly blended technology, data and art.

In her new role, Toprak will focus on driving growth, optimising client relationships and leading high-performing teams. She will leverage her expertise in digital, social and influencer marketing to enhance Modern Citizens’ approach to integrated strategies, ensuring continued engagement and impact across platforms.

Matthew Robinson, CEO, Modern Citizens said, “We are thrilled to welcome Toprak to the team. She brings an impressive depth of experience across traditional and modern marketing, with a keen eye for developing culturally resonant, social-first campaigns. Her expertise in content, digital engagement, and influencer strategy makes her a perfect fit for Modern Citizens NL.

I would also like to extend my sincere thanks to Robbert. His leadership, entrepreneurial spirit, and deep industry expertise have been invaluable to Modern Citizens NL. I have great respect for his achievements and the lasting impact he has made, and I wish him all the best in his future endeavours.”

Toprak Özturan, managing director, Modern Citizens NL added, “Throughout my career, I’ve been passionate about blending creativity, strategy and cultural insight to shape powerful brand narratives. Modern Citizens’ modular approach embodies this thinking and I’m excited to work with the team to push boundaries, drive meaningful engagement and deliver best-in-class work for our clients.”