Modelo Celebrates the Creativity and Perseverance of the Hispanic Community

This Hispanic Heritage Month, Modelo, the number one beer in the U.S., is celebrating the creativity and perseverance of the Hispanic community, which represents one in six people in the U.S. by creating a “One-in-Six Pack.” The one-of-a-kind pack includes a Modelo bottle designed and hand painted by Mexican American artist Joseph Anthony Perez (AKA sentrock) that celebrates the Hispanic communities' contribution to our country’s culture with illustrations that reflect Joseph’s Mexican roots and motifs nodding to traditional Hispanic art.

Modelo is donating the one-of-a-kind art piece to UnidosUS, a nonprofit, nonpartisan organisation that serves as the nation’s largest Hispanic civil rights and advocacy organisation. Unidos will then auction the one-of-a-kind art piece, building upon Modelo’s existing $1 million in donations to the charity since 2021. Consumers 21 and older across the country can visit the auction here to place a bid and learn more about the artist and how Modelo is supporting the Hispanic community.