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Mo Gilligan Literally Brings Football Home in Comical Spot for Coca-Cola

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Writer and director Tom Clarkson of Darling Films reflects on the ad, taking football passion to the next level

Mo Gilligan Literally Brings Football Home in Comical Spot for Coca-Cola

Writer and director Tom Clarkson gets creative with his new film for Coca-cola as Mo Gilligan takes viewers through a DIY arena of umbrella turnstiles, toilet queues and a commendable take on the traditional main stand. 

Tom commented: "A lot of the work I’m writing at the moment is responding to an audience who are beginning to question and redefine their relationships with products and experiences. As the Premiere League kicked off, football fans became a huge addition to that challenge. The match-watching ritual can be a very individual thing that varies between friendship groups, households or rival clubs... but the confusing Covid landscape has created an issue that brings all types of fans together in solidarity."

He continued: "This was a moment to speak to that solidarity...To embrace the problem as an opportunity for us all to reinvent the experience of watching a match at home and amplify the strength driven by the love of the game."


CREDITS

Brand
Agency / Creative
Production
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Genres: Comedy

Categories: Soft Drinks, Carbonated Drinks

Darling Films, Fri, 18 Sep 2020 16:08:33 GMT