Mitsubishi Motors Goes On An Off-Road Adventure in New Pajero Sport Campaign via Richards Rose
Mitsubishi Motors Australia shows how invigorating an off-road adventure is in its latest Pajero Sport campaign via independent agency Richards Rose.
Since launching its 'Built for the time of your life' platform in September 2016, Mitsubishi has seen a positive shift in consideration as well as achieving significant sales growth across their SUV range. The latest installment of the campaign builds on Mitsubishi's proven 4WD credentials.
The spot was directed by Jonathan Nyquist of McFly.
Since launching its 'Built for the time of your life' platform in September 2016, Mitsubishi has seen a positive shift in consideration as well as achieving significant sales growth across their SUV range. The latest installment of the campaign builds on Mitsubishi's proven 4WD credentials.
The spot was directed by Jonathan Nyquist of McFly.
Says Adam Rose, executive creative director and founder, Richards Rose: "We all love a good road trip but there's nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive."
Says Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia: "The Pajero brand is iconic and Pajero Sport continues that tradition".
The campaign is made up of TV, digital & dealership collateral.
Client: Mitsubishi Motors Australia
Head of Marketing Communications: Darrell Jacobs
Marketing Communications Manager: Daniela Querzoli
Agency: Richards Rose
Executive Creative Director: Adam Rose
Creative Director: Chris Johnson
Head of TV and Content: Tanya Hairman
TV Producer: Amber Francis
Group Account Director: David Hallett
Account Director: Vince Prochilo
Production Company: McFly
Director: Jonathan Nyquist
Producer: Honae MacNeil
DOP: Matt Toll
Editor: Toby Denneen
Post Production: Blockhead, Sydney
VFX Supervisor: Stefan Coory
Producer: Greg Fyson
Sound: Rumble Studios
Composer: Johnny Green
Says Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia: "The Pajero brand is iconic and Pajero Sport continues that tradition".
The campaign is made up of TV, digital & dealership collateral.
Client: Mitsubishi Motors Australia
Head of Marketing Communications: Darrell Jacobs
Marketing Communications Manager: Daniela Querzoli
Agency: Richards Rose
Executive Creative Director: Adam Rose
Creative Director: Chris Johnson
Head of TV and Content: Tanya Hairman
TV Producer: Amber Francis
Group Account Director: David Hallett
Account Director: Vince Prochilo
Production Company: McFly
Director: Jonathan Nyquist
Producer: Honae MacNeil
DOP: Matt Toll
Editor: Toby Denneen
Post Production: Blockhead, Sydney
VFX Supervisor: Stefan Coory
Producer: Greg Fyson
Sound: Rumble Studios
Composer: Johnny Green
