Richards Rose Brings Children and Scientists Together to Help Fight Kids Cancer
The Kids' Cancer Project has been working with Richards Rose for over 3 years, and this latest campaign focuses on the genuine relationships between the kids in treatment and the actual scientists who are working with them to help beat their cancer. In this unique approach, we see two perspectives - the kids', who bravely confront the cancer and the treatments, and the scientists', who are championing bold scientific research projects to treat and prevent childhood cancer.
Says Digby Richards, CEO at Richards Rose: "The Kids' Cancer Project is a wonderful cause that tangibly goes after the beast that is cancer. This campaign amplifies what they do: bold science that truly helps these brave kids. It's delivered in an emotive, upbeat tone because there is real progress happening that needs to be maintained in order to beat cancer."
Says Simon Edwards, creative director at Richards Rose: "Director Tony Prescott really captured both the innocence of the kids and the commitment of the scientists in a way that could never have been done if we had staged anything. These are real moments, shared openly and without fear, and made this campaign a real joy to create."
Says Owen Finegan, CEO, The Kids' Cancer Project: "It's our most organised brand campaign effort since we started over 25 years ago, and is a true reflection of our point of difference which is all about science and kids coming together to tackle cancer."
Says Digby Richards, CEO at Richards Rose: "The Kids' Cancer Project is a wonderful cause that tangibly goes after the beast that is cancer. This campaign amplifies what they do: bold science that truly helps these brave kids. It's delivered in an emotive, upbeat tone because there is real progress happening that needs to be maintained in order to beat cancer." Says Simon Edwards, creative director at Richards Rose: "Director Tony Prescott really captured both the innocence of the kids and the commitment of the scientists in a way that could never have been done if we had staged anything. These are real moments, shared openly and without fear, and made this campaign a real joy to create."
