Missing Mr Tayto Finds 5 Kinsale Shark Awards for Verve|Showrunner

The Mr Tayto’s Bucket List Campaign by Verve|Showrunner has won big at the distinguished Kinsale Sharks this year, picking up four category winning awards and winning five overall. 

The categories were:

- PR/Tactical News Story (Ambient/PR)

- Best Use of Social Media (Digital)

- Best Use of Social Media for Influencer Content (Digital)

- Food, Confectionery & Snacks (Digital)

- Best Campaign (Integrated)

This PR and social media based campaign took place earlier in the year, as the Tayto company took a big swing for the attention of the TikTok audience. The narrative had Mr Tayto step back from his normal crisp-mascot duties, disappearing entirely from packaging, then popping back up to tick off his bucket list on an unprecedentedly-large, intercontinental adventure. 

The campaign was created by Verve|Showrunner, the creative production house within Verve, headed up by Sam Moorhead, Mikey Fleming and Jane Gray.

Content for the campaign was produced with Kinsale’s Lost Studios, a film production company founded in 2020 by Cian Hamilton and Nic Cargin.