Ministry of Social Development Appoints VMLY&R New Zealand for Campaign to Stop Family Violence
MSD has appointed VMLY&R New Zealand as its agency partner for the next evolution of the "It's not OK" campaign.
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: "We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working. Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign."
Says Fleur Head, acting managing director, VMLY&R New Zealand: "We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work."
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: "We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working. Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign."
Says Fleur Head, acting managing director, VMLY&R New Zealand: "We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work."
