Miller Lite's New Spots Unveil Reggaeton Star J Balvin's Regular Lifestyle

Miller Lite recently made headlines by partnering with reggaeton star J Balvin on limited-edition cans that feature his signature lightning bolt and neon aesthetic, and now they are taking their partnership to the airwaves.

In new ads that begin airing today, we see Balvin’s personal take on Miller Time! - or in this case, Es Jose Time. The campaign peeks behind the curtain of his on-stage persona to show what it’s like when he’s simply being Jose.

The spots were created to remind people of what is truly important: being the real you with your real friends. The new ads called ‘Cookout’ and ‘Pool Party’ show people speculating about J Balvin’s extravagant life when the reality is much simpler: he prefers being Jose, his most authentic self, while having a great time and enjoying great beer with his friends.