MIKA Battles Summer Heat in This Wonderfully Kitsch Promo for 'Ice Cream'

Birth Productions has launched a sizzling new promo for Mika's latest single, 'Ice Cream.'

Under a scorching heat wave, cars are melting, the sand is like hot embers, people are getting mad and everyone is in a desperate search for a stream of fresh air. It's in this sizzling situation that Mika launches his blazing new track, directly from his ice cream truck.

Behind the camera, director Francesco Calabrese creates an iconic visual treat complete with choreographed moves, swimsuit-clad beach-goers, and a man who is literally on fire.