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MIKA Battles Summer Heat in This Wonderfully Kitsch Promo for 'Ice Cream'

28/06/2019
PR and Sales Consultancy
London, United Kingdom
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Director Francesco Calabrese creates an iconic visual treat just in time for the summer season
Birth Productions has launched a sizzling new promo for Mika's latest single, 'Ice Cream.'

Under a scorching heat wave, cars are melting, the sand is like hot embers, people are getting mad and everyone is in a desperate search for a stream of fresh air. It's in this sizzling situation that Mika launches his blazing new track, directly from his ice cream truck.

Behind the camera, director Francesco Calabrese creates an iconic visual treat complete with choreographed moves, swimsuit-clad beach-goers, and a man who is literally on fire.

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