Midem Marketing Competition Announces Call for Entries

Midem today announces that the call for entries is now open for the 4th edition of the Midem Marketing Competition, celebrating creative excellence in the world of music marketing and advertising.

The Midem Marketing Competition is an international contest rewarding creative ideas driven by music or digital music services, as well as creative ideas in any medium – traditional or digital – which are enhanced by the use of music. The competition showcases the best use of music in marketing campaigns and recognizes the best creative work utilizing music across a spectrum of media types. It is open to agencies, brands, record labels, production companies, musicians and managers who have made creative contributions to advertising and marketing through music.

The entry period for online submissions will close on 12 March. The 4th edition welcomes a new and exclusive selecting partner, Marketing Week, the multi-platform magazine focused on the marketing industry, who will draw up the shortlist of finalists for the 2015 Midem Marketing Competition. Marketing Week will select the 10 most groundbreaking campaigns from submissions. The selected participants will be invited to Midem 2015 to present their work in front of a jury comprised of the creative elite across the music industry, including brand marketers and other executives. 

The panel of jurors includes Aymeric Beckmann, Deputy Managing Director, Universal Music & Brands (France), Christophe Caurret, Music Creative Director, BETC POP (France); Lars Düysen, Vice President Brand Partnership & Music Licensing GSA, Sony Music Entertainment (Germany), and John Rash, Global Music Director, Bacardi (UK), with more names due to be added shortly. This prestigious jury will evaluate each campaign and select the three winners – Gold, Silver & Bronze – who will be announced on 7 June at the 2015 Midem in Cannes.

Last year, Studio Brussel and Mortierbrigade (Belgium) won Gold with “Make it to Muse”, a campaign to raise awareness about dementia by having victims of the disease perform as Muse’s support act in front of an 18,000-strong audience. “Appreciation for your work coming from another industry than your own is probably the most beautiful appreciation,” said Vincent D’Halluin, Strategic Director at Mortierbrigade.

Olivia Rzepczynski, Global Business Director at Ogilvy & Mather (UK) was the Silver winner with the “You Need to Hear This” campaign for Philips Sound; and Isabelle Tardieu, Music Strategic Planner at BETC (France) won Bronze with Air France’s “Music in the Sky”.

“The Midem Marketing Competition recognizes work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including music marketing and brand collaborations, as well as simply the use of music in advertising campaigns,” said Bruno Crolot, Director of Midem.