senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Microsoft's Mixed Reality Project MOVE Studio Releases New Kinetic Gaming Experience

30/10/2017
PR Agency
Los Angeles, USA
68
Share
The dance and basketball-based MR immersion was commissioned to draw in more women, as well as users who may not be gaming aficionados

Newly released MOVE Studio is a big leap for Windows Mixed Reality. As one of Microsoft’s inaugural experiences for Windows Mixed Reality, MOVE Studio hands users total control of the appearance, sound and visual effects of the experience, entirely through bodily movement, to give its users a new way to interact with the computer interface of the future.

MOVE Studio boasts two modes: “Play” and “Create.” Within “Play,” everything from sound design to visual effects are transformed based on the users’ changing position. In “Create,” the user enters a full-scope creators’ sandbox for adults, where pairs of dancers or dribbling basketball players can be coloured and scaled, then dropped into environments each with their own gravitational and medium characteristics. Both modes allow the user to shape his or her environment with no restrictions, empowering them to freely explore their digital space.

Microsoft commissioned MAP Design Lab to create this kinetic experience as one of four featured demos showcasing the breadth of Windows Mixed Reality capabilities. Experienced through Microsoft partner headsets--including Acer Asus, Dell, HP, Lenovo, and Samsung--and operated using Microsoft controllers and the user’s own changes in vertical and lateral movement, users paint, dance, sway and bounce alongside professional Helios Dance Theater dancers and basketball players within specially-crafted artistic environments. All changes within the experience are determined by user movement.

According to its creator, Melissa Painter, Founder/Creative Director at MAP Design Lab, the dance and basketball-based MR immersion was commissioned to draw in a greater audience of women, as well as users who may not be gaming aficionados. Pushing forward to create a future computing space that fosters creativity for its users, rather than a purely entertainment space, the experience broadens the inherent MR audience while redefining how users think about and use computers. This new relationship urges users to literally move.

Download MOVE Studio for free HERE.

MOVE Studio launched worldwide on the Microsoft App Store, and in retail demos in stores in Microsoft and partner stores in United States, Canada, UK, Germany, France, China, Japan, Australia. The launch coincided with the Windows 10 Fall Creators Update, the first spatial operating system with a library of inspiration content to get users started in Mixed Reality. 

SIGN UP FOR OUR NEWSLETTER
Work from Press Kitchen
Women Taking Space
e.l.f. cosmetics
11/11/2024
9
0
Bring the Nice
Minnesota Timberwolves
01/11/2024
8
0
A Forever Story
The New York Giants
19/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0