Microsoft’s Dreamy Windows 11 Spot Brings You Closer to What You Love

Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a rejuvenated Start menu to new ways to connect to your favourite people, news, games, and content—Windows 11 is the place to think, express, and create in a natural way.

Created by McCann New York and m:united and directed by Tarsem Singh, Microsoft’s latest campaign takes us on a magical journey that demonstrates how Windows 11 brings you closer to what you love. The story is about technology that works with you. It doesn’t stand in your way – it removes barriers and drops distractions. Helping you focus on what matters most.

Set to the new single 'All Starts Now' by Odessa ft. Tim Myers, our hero explores the new Microsoft Store, games with Master Chief himself, pulls Widgets from an exploding cloud, and Chats with a friend on the other side of the world, all representing the seamless experiences that Windows 11 makes possible.

Visual effects were created by the team at Framestore, who brought the new features of Windows 11 to life within the dreamlike film.

“The experience and power of Windows 11 is as much about how it makes you feel, as it is about what it helps you get done. We wanted to bring that to life in a magical way; and who better to do that than Tarsem,” said Kathleen Hall, CVP, brand, advertising and research, Microsoft.

The campaign will run across the US, UK and DE markets on TV, OVTV, OLV, display, social, audio, OOH, Search and PR, launching on September 9th with broadcast supported by digital display and social. OOH as well as UK and DE media will launch on September 13th. The campaign will run through mid-October.