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Microsoft Salutes 'Woman Made' Technology This International Women's Day

McCann North America, 6 months, 3 weeks ago

m:united launches new campaign highlighting role models for young girls

Microsoft Salutes 'Woman Made' Technology This International Women's Day

While STEM continues to prove its importance across industries, women and girls remain significantly underrepresented in both educational settings and in the workforce. Only 11% of executives within Silicon Valley’s top 150 tech companies are women.  Not only does this mean a large portion of the population is missing out on the critical computer science skills to help them further their academic and professional pursuits; but it also means we all risk missing out on the next disruptive idea or innovation that could improve our world. 

When m:united & Microsoft asked girls to name three women inventors, their answers to this simple question, or the lack thereof, further demonstrated the gravity of this problem.  To give young girls role models and make them aware of the significant contributions of women in the fields of science and technology – including the first computer algorithm and rocket propulsion system - this International Women’s Day, as an evolution of the “Girls Do Science” campaign in 2015, Microsoft is celebrating all things that are ‘Woman Made’ and encouraging young girls to #MakeWhatsNext.

Creative Agency

Account Manager: Tina Galley, Jason Kolinsky, Rosemary Calderone

Chief Creative Officer: Sean Bryan, Thomas Murphy

Copywriter: Sarah Menacho

Strategist: Todd Sussman, Eldad Heilweil, Priyanka Nigam

Group Creative Director: Susan Young, Daniela Vojta, Roberto Santellana

Managing Director: Kevin Nelson

Designer: Kelly Kim, Jaeeun Chung

Producer: Rebecca Magner

Creative Agency: m:united

Interactive Producer: Sean Flannigan

President: John Dunleavy

Account Managers: Courtney LeBlanc, Sarah Livingston

UX: Daniel Schultze, Flora Kwong

Senior Art Director: Trinh Pham

Senior Producer: Meg McCarthy

Strategy: Courtney Bernstein, Ryan Duffy

Head of Integrated Production: Aaron Kovan

Group Strategy Director: Michelle Kiely

Digital Production Company

Project Manager: Stella Warkman, Kristen Lillis, Vinny Tran

Music and Sound

Composer: Joel Simon

Executive Producer: Jeff Fiorello

Music Production: JSM Music

Producer: Norm Felker

Sound Mix: Cory Melious @ Heard City​


Editor: Sloane Klevin

Executive Producer: Caryn Maclean

Producer: Lauren Hafner Addison

Post Production / VFX

Creative Director: Chris ​Bialkowski

Flame: Kirk ​Balden

Motion Graphics: Yoko Lytle, Eric ​Dalimarta

Post Production House: Union Editorial

Production Company

Director: Nanette Burstein

Executive Producer: Nancy Hacohen

Producer: Julianne Maloney

Production Company: Hungry Man

Category: Computers , It, phones, Av and computers

Genre: Dialogue , Documentary