Michelin Names Ogilvy as Global Customer Relationship Management Agency Partner

Ogilvy has announced that Michelin has selected Ogilvy Experience to be its global customer relationship management (CRM) agency following a competitive pitch process. Michelin will leverage the power of Ogilvy’s end-to-end experience offering, including the creative network’s loyalty expertise, marketing technology capabilities, and global delivery footprint. The account will be led out of Ogilvy’s Paris office and bolstered by Ogilvy teams spanning the U.S., EMEA, and China. 

Philippe Armand, global consumer experience marketing director at Michelin, said: “We look forward to partnering with Ogilvy to raise the bar creatively as we accelerate our efforts to create deeper, more meaningful connections with our customers. Ogilvy provided a truly global solution that demonstrated their team’s expertise at the intersections of customers, data, technology, and brand. We are looking forward to this partnership and the impact it can have.” 

Steve Soechtig, global CEO of Ogilvy Experience, said: “Michelin has always been an innovative company, bringing mobility solutions to people across the world. We are excited about the opportunity to bring together expertise from across our global network to deliver a robust CRM strategy to drive impact and growth for Michelin tomorrow and into the future.” 

Emmanuel Ferry, president of Ogilvy Paris, said: “Michelin is one of the most innovative French companies. We are thrilled that our office will be leading the effort to channel Ogilvy’s borderless creativity and global expertise into building a strong and fruitful relationship with Michelin’s audiences.” 

Ogilvy Experience inspires brands to impact the world through unforgettable experiences. With an unmatched understanding of brand and human behavior, Ogilvy Experience infuses a brand’s unique emotional connection into experiences that are wildly creative and highly differentiated to drive loyalty and business growth.