The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, announced today that Michael Kassan will join its line up of dynamic speakers at the 2024 OOH Media Conference taking place April 29th - May 1st in Carlsbad, Calif.
In a fireside chat with Anna Bager, president and CEO of OAAA, Michael will discuss his love for the out of home industry, his background and experience with the medium, and the vision and opportunity he sees for its future. He will also share his view on the future of marketing and what is next for him post-MediaLink.
“It’s an exciting time for the OOH industry and the noteworthy thought leaders we’ve convened at this year’s OOH Media Conference is reflective of our moment,” said Anna. “Attendees will undoubtedly benefit from hearing Michael’s vision for the industry, as well as his first-hand experiences with out of home.”
Michael is the founder of MediaLink, the media and marketing industry’s most trusted and connected strategic advisory firm, specialising in identifying areas of opportunity, optimisation, and growth for its clients. He also served as president and CEO of Initiative Media prior to founding MediaLink in 2003.
Michael currently serves as Chair of the UJA-New York Marketing Communications Committee, as well as on the boards of the American Advertising Federation, the Ad Council, the Hollywood Radio and Television Society, Project Healthy Minds, and Big Brothers Big Sisters of America. He is also a member of the board of trustees of The Whitney Museum of American Art and previously served as Chairman of the California State Senate Select Committee on the Entertainment Industry. His accomplishments as a leader in the media and advertising industries have garnered him many recognitions, including being named as one of the top media executives in Ad Age.
The 2024 OOH Media Conference will convene thought leaders, advertisers, agencies, media owners and creators to participate in several tracks of curated programming, workshops and networking sessions. This year’s programming will underscore the conference theme, 'Our Moment,' highlighting the significance of unity during this transformative era for OOH. In addition to Michael, OAAA has announced a slew of speakers for its tentpole conference, including:
For more information on the 2024 OOH Media Conference and to register, visit here.