Michael Imperioli and Steve Schirripa Reunite for Sanpellegrino Campaign

Sanpellegrino just dropped its new ad campaign 'With Love, Italy' for its latest sparkling beverage, CIAO!, reuniting award-winning actors Michael Imperioli and Steve Schirripa on screen.

In the campaign led by Ogilvy New York, produced in partnership with Hogarth New York, Spark & Riot, Cabin and Company3, this legendary duo introduces Sanpellegrino’s latest offering – CIAO! – while poking fun at their past ‘wise guy’ personas as they go door-to-door delivering the new product's refreshing blend of sparkling water, citrus juice, and Sicilian salt.

The integrated campaign, that includes organic and paid digital and social content, has already sparked buzz as fans are delighted to see Michael and Steve back together again.