MG Motor Europe Bolsters European Expansion with SuperHeroes

MG Motor Europe, affiliate of parent company Shanghai Automobile Industry Corporation (SAIC Motor), has appointed SuperHeroes as its creative agency partner, following a competitive pitch process.

SuperHeroes will build on MG’s brand positioning and deliver fresh creative and media approaches for MG’s range of sustainable electric vehicles designed with European motorists in mind. 

Django Weisz Blanchetta, managing director at SuperHeroes, shared that: “We are thrilled to receive this appointment. MG is a great brand with big ambitions, and we are excited to help reach its goals in the upcoming years. The EV category is incredibly exciting, but also very competitive. We specialise in helping modern day brands stand out and win share of voice. That's why we can't wait to use our superpowers to elevate the MG brand across Europe.”

Natalia Borisova, brand manager at MG Motor Europe, adds: “MG aims to make electric driving accessible to anyone who is young at heart and ready to embrace an electric lifestyle. Since launching our operations in Europe in 2019, we are now present in fourteen European countries with sales climbing positively. We are confident in the growth and ambition of our renewed iconic car brand, and are excited at the prospect of taking it to the next level with SuperHeroes in the creative lead.