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Mercedes-Benz Takes a Journey for the Soul in Ramadan Docuseries

06/04/2022
Advertising Agency
Dubai, United Arab Emirates
281
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‘The Road to Mecca’ from Leo Burnett, Publicis Emil and Stoked follows Captain Nabil Al Rostamani on the road to Mecca

Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air - quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now.

This Ramadan, Mercedes presents ’The Road to Mecca’ - a four-part docuseries and journey for the soul, brought to you by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. Join Captain Nabil Al Rostamani - an Emirati family man and proud commercial aviation pilot - as he embarks on a cathartic journey of self-discovery. Follow him as he leaves behind his pilot wings and hectic life to retrace the historic pilgrimage routes, on the ground and in a G-Class, exploring time, tradition, and the priceless values that have endured for generations.

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