Mentos Launch 'Turncoat' For New Mentos UP2U



In the second half of 2011, Perfetti Van Melle’s Mentos® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you.
 They enlisted BBH to handle the creative and Rattling Stick to produce.

 

In ‘Turncoat’ we see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”.

 

The campaign launched in Switzerland at the start of May and is currently being launched in Greece, France and Germany.  

 

Credits

Production Company: Rattling Stick


Director: Andy McLeod


Producer: Kirsty Dye


DoP: Stephen Blackman


Post Production: Jim Allen @ Big Buoy


Editor: Andy McGraw @ Stitch


Sound: Parv Thind @ Wave Studios


Music: Jonathan Goldstein


Client name and title: Corrado Bianchi, International Marketing Director 
BBH

Creative Team: Dan Bailey & Brad Woolf


BBH Creative Director: Marc Hatfield


BBH Producer: Chris Watling


BBH Strategic Business Lead: Richard Lawson


BBH Team Director: Tom Woodhead


BBH Team Manager: Nicolas Jayr


BBH Strategist: James Mitchell