Media Futures Market Launches in the UK

Media Futures Market (MFM), an innovative media agency and marketplace for quality media, is excited to announce its expansion into the UK market. 

Building on its success in the Netherlands, MFM is dedicated to partnering with creative and content agencies to seamlessly integrate media planning and buying into existing creative services. This collaboration enables agencies to deliver comprehensive campaigns that combine exceptional creativity with strategic media execution.

MFM's platform offers access to premium media opportunities, allowing agencies and advertisers to maintain control over media buying while optimising budgets. By focusing on the quality and suitability of media selections, MFM ensures that campaigns reach the right audiences effectively. The platform's tools facilitate efficient campaign management, from planning to execution, enhancing overall operational efficiency.

Leading the UK launch is Dan Gee, former global advertising lead at WeTransfer. Dan emphasises the platform's commitment to providing a low-friction solution for advertisers and agencies seeking to streamline their media operations. "Media Futures Market has created a platform that provides advertisers direct control over where they advertise, while minimising costs and workload, ensuring that their budgets are working for them," said Dan. "This model allows advertisers the freedom to innovate and make decisions based on what’s in their best interest."

By partnering with MFM, creative agencies can expand their service offerings to include media planning and buying, providing clients with a unified solution that enhances campaign effectiveness and operational efficiency. 

London agency 2050 has been working with Media Futures Market since 2024, founder Adam Morrison said, “Working with Dan and the team at MFM has been great. They understand the value of a powerful creative idea and are insightful and clear headed partners. They plugged into our comms strategy and planning principles seamlessly and came back with a full channel and budget recommendation that can realise the full effect of the campaign idea. We, and our clients, are happy to be working with these guys. It’s about time a media buying partner like this existed for strategic creative agencies.”