MEC Promotes Marc Pearson to MD of Performance Division

MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today.

Marc’s promotion reflects a doubling in size of MEC Performance across both its Planning and Activation teams in the last two years. This has come on the back of new business wins such as Comparethemarket.com and growth from existing clients such as HomeServe and MBNA.

The division’s expansion also responds to a rise in the use of econometrics and data-driven insights to inform not just direct response activity but brand campaigns that drive business and marketing transformation for clients.

Marc has recently built an E-commerce practice, advising brands on how to get the best results using paid digital media on e-commerce platforms. This new practice recognises the increasingly important role platforms such as eBay and Amazon play in driving sales for brands.

He has also overseen the restructuring of the Activation team, first promoting Greg Shickle to partner and launching a new Biddable team. This is being led by Brooke Minto, who arrives from VML and is a former social media director and paid social lead at Mindshare Worldwide.

The new Biddable team sits alongside the PPC team, which has also been strengthened by the appointment of new joint heads. Emily Van Leirop arrives from Carat where she was group head of search and Wing Lo has been promoted from performance activation director. The Affiliate team continues to be led by Greg Shickle, who Brooke, Emily and Wing all report to.

“The last four years have been incredibly successful for MEC’s Performance Planning and Activation business. Wins such as BGL Group, as well as repitching for and growing existing business for HomeServe and MBNA are a testament to Marc’s leadership. The new ecommerce business illustrates his deep understanding of what drives profits for our clients.” Jason Dormieux said.

Marc Pearson, said: “Clients are increasingly asking us to improve the efficiency of their marketing budgets. MEC’s unique approach to performance, which brings econometrics and different data sources in at the beginning of briefs, allows us to identify which channels will work best together to drive better business outcomes.”

Marc joined MEC in 2008 as client service director. Since then he has held a number of senior roles, including head of interaction before being promoted to managing partner of Performance in 2010. Prior to joining MEC he gained digital media experience both and Zed Media, and then Media Contacts, running a number of leading digital clients including Thomson Holidays, Hewlett Packard and British Airways. He started his career in the direct sector at Evans Hunt Scott, now Havas Helia.