MEC Appoints Jeremy McDonald as Organic Performance Business Director

MEC has appointed Jeremy McDonald as Business Director of its leading Organic Performance team to help to build content planning and activation.

Jeremy will be responsible for helping drive the evolution of MEC Organic Performance as a content-led business. Reporting to Ben McKay, Managing Director of MEC Organic Performance, he will help shape how digital strategy integrates with the wider bought, owned and earned environments.

Jeremy joins from iProspect, where he was Head of SEO Strategy. He was focused on the improvement of digital strategies and leading the cross channel integration of owned media for clients.

Ben McKay said: “Jeremy is a pivotal hire as we put data, performance and planning rigor at the heart of creative content conversations for our clients.  We are delighted to have him on-board to help lead the team in delivering award-winning, high performing work.”

Jeremy McDonald said: “I’m thrilled to be joining MEC at such an exciting time for the business. The passion of the team, the culture and the investment in the business makes MEC a unique and market leading proposition.  I’m looking forward to continuing this excellent work by helping to define the approach to organic performance in order to drive increasing online visibility and performance for our clients.”