MCN and IPG Media Network Initiative Recognised as Network of the Year by Dubai Lynx

Initiative MENA won Media Network of the Year at this week’s prestigious Dubai Lynx Media Awards, highlighting a significantly strong year that saw Initiative help deliver impactful and creative business results for its partners, using their Fame & Flow proposition which focuses on building brand Fame while driving customer Flow. 

Lara Arbid, CEO of Initiative MENA, attributed the win to the vision of the agency and great partner trust and collaboration. “This award is a testament to the creatively impactful client solutions we pride ourselves on, and our relentless commitment to driving business results and growth for our partners. I would like to thank our client partners for their trust, and I am extremely proud of our team and their efforts that were instrumental in this major recognition.”