McDonald's Turns IMAX into Gigantic Big Mac to Celebrate the Burger's 50th Anniversary

The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger.

A Big Mac of the same proportions as the iconic IMAX, would measure a gigantic 1,734 square metres. 

Operated by Ocean Outdoor, the spectacular IMAX display is powered by 48,000 LEDs of every possible colour to depict the bun, the burger and all the required garnishes.

Created by Leo Burnett London with planning by Talon and OMD UK, McDonald’s delicious visual feast will light up London until February 25.