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McDonald's McCafe is Back with a Ker-Ching in Cheeky Spot

06/05/2021
Advertising Agency
London, UK
285
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Rollo Jackson directs the Leo Burnett campaign capturing everyday coffee moments

The aim is to establish McCafé as the perfect balance of quality and price, and to showcase the delight that a 99p cup of McCafé coffee made with freshly ground Arabica beans and organic milk can bring to customers as we emerge from lockdown – all supported by the jingle of Ker-Ching! 

The 30 second TV ad, directed by film director Rollo Jackson (of Stormzy fame), features a series of beautifully observed everyday moments of people drinking expensive coffees.

Mark Elwood, ECD, Leo Burnett, said: ‘We all sleepwalk into paying over the odds for our daily coffee fix. McDonald’s serve a great coffee without the ‘Ker-ching’ price tag. Simple.”

Thomas O’Neill, Head of Marketing for Food and Beverages, McDonald’s, said: “This is a huge campaign for us and finally unleashes the true power of our 99p coffee offering, in a fun, light-hearted way.”

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