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McDonald's launches 'Loaded Fries' in series of irreverent films via DDB Sydney

DDB Sydney, 9 months, 3 weeks ago

Campaign will run nationally in Australia and New Zealand throughout December

McDonald's launches 'Loaded Fries' in series of irreverent films via DDB Sydney

To mark the arrival of McDonald's new 'Loaded Fries' agency DDB Sydney has created a series of very silly films indeed. The campaign will run nationally in Australia and New Zealand throughout December.

Says Toby Talbot, chief creative officer: "The creation of this campaign and films has been a great collaborative project between agency, client, director and some superb improv comedians. And I think it shows. We enjoyed making them and hopefully people will enjoy watching them."

VIEW THE BACON FACE CHEESE PANTS SPOT
VIEW THE I SPY SPOT
VIEW THE SO SAUCY SPOT
VIEW THE DROWNING IN GUAC SPOT
VIEW THE NUDIE RUN SPOT

Adds Steve Jackson, creative partner:  "Something about his name made Steve Saussey the obvious choice to help us bring the fries to life. Together we created a few world firsts - a 'Bacini' for the beach this summer and a 'Bacon Face, Cheese Pants' fancy dress costume for your Christmas party."

DDB Sydney:
Chief Creative Officer: Toby Talbot
Creative Partners: Steve Jackson and Pete Galmes
Creative Team: Hannah King and Sam Pascoe
Head of Integrated Content: Sevda Cemo
Producer: Anna Wright-Hands
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Planning: Fran Clayton and Anna Bollinger
Lead Designer: Domenic Bartolo
 
TV Production Company: Stuff & Nonsense
Director: Steven Saussey
Post-production: The Editors
Sound: Nylon Studio
 
OMD:
Business Director: Jonathan Betts
Account Director: Margie Foo Clarke
Interactive Director: Thomas Lyngsfeldt
Digital Business Manager: Ashleigh Sladden

McDonald's Australia:
Chief Marketing Officer: Mark Lollback
Senior Marketing Director: Bronwyn Powell
Marketing Manager: Pennie Cruikshank
Digital Marketing Manager: Sheerien Salindera
Brand Manager: Andrew Southey
Social Media Manager: Zoe Condon