McDonald's launches 'Loaded Fries' in series of irreverent films via DDB Sydney

To mark the arrival of McDonald's new 'Loaded Fries' agency DDB Sydney has created a series of very silly films indeed. The campaign will run nationally in Australia and New Zealand throughout December.

Says Toby Talbot, chief creative officer: "The creation of this campaign and films has been a great collaborative project between agency, client, director and some superb improv comedians. And I think it shows. We enjoyed making them and hopefully people will enjoy watching them."

VIEW THE BACON FACE CHEESE PANTS SPOT
VIEW THE I SPY SPOT
VIEW THE SO SAUCY SPOT
VIEW THE DROWNING IN GUAC SPOT
VIEW THE NUDIE RUN SPOT

Adds Steve Jackson, creative partner:  "Something about his name made Steve Saussey the obvious choice to help us bring the fries to life. Together we created a few world firsts - a 'Bacini' for the beach this summer and a 'Bacon Face, Cheese Pants' fancy dress costume for your Christmas party."

DDB Sydney:
Chief Creative Officer: Toby Talbot
Creative Partners: Steve Jackson and Pete Galmes
Creative Team: Hannah King and Sam Pascoe
Head of Integrated Content: Sevda Cemo
Producer: Anna Wright-Hands
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Planning: Fran Clayton and Anna Bollinger
Lead Designer: Domenic Bartolo
 
TV Production Company: Stuff & Nonsense
Director: Steven Saussey
Post-production: The Editors
Sound: Nylon Studio
 
OMD:
Business Director: Jonathan Betts
Account Director: Margie Foo Clarke
Interactive Director: Thomas Lyngsfeldt
Digital Business Manager: Ashleigh Sladden

McDonald's Australia:
Chief Marketing Officer: Mark Lollback
Senior Marketing Director: Bronwyn Powell
Marketing Manager: Pennie Cruikshank
Digital Marketing Manager: Sheerien Salindera
Brand Manager: Andrew Southey
Social Media Manager: Zoe Condon