McDonald's gets into the holiday spirit with #TheChristmasBringers and two mouth-watering new burgers
Every year McDonald's gets wrapped up in the festive spirit and surprises its fans with a special gift. Following the trend of this year's special releases, it returns with two new recipes - Festive Burger and Merry Burger, burgers made from pork, the favourite of Romanians for the Christmas holidays, in combinations that promise to bring the taste of the holiday to the table.
And it doesn't stop there. This year, McDonald's wants to shine a well-deserved spotlight on everyone who brings Christmas, year after year, on #TheChristmasBringers. They are the ones who install the colourful lights around the city, the ones who decorate the shop windows or the ones who carefully repeat carols; those who prepare ahead of time the celebration we enjoy together.
“Christmas does not just happen by magic, but instead is the result of the collective effort of a large number of people. This year, we wanted to do something different and, together with McDonald's, give these Christmas Bringers the spotlight. Of course, McDonald's is itself a true Christmas Bringer, bringing a bit of Christmas for its fans with new festive recipes", said Roxana Nita, creative director, DDB Romania.