McDonald's - Romanian star comedian, Bobonete, sits with unexpected versions of himself in new Big Mac campaign

Mac Jr. and Grand Big Mac® are returning to McDonald's® Romania alongside the "original" in restaurants nationwide for a limited time.

The two new sizes keep the iconic taste, but their sizes are adjusted for those who crave a little and for those who want just want more.

But... ’There is only one Big Mac®!’

A line we can all agree with, but nobody thought it would foresee the wackiest course of events at a single McDonald’s table.

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If Big Mac® comes in three sizes, what if other things did too? Like, let’s say, the main character: Romanian comedy star Mihai Bobonete must face not only the new burgers, but some new, resized versions of... himself.

A comic situation that introduces the limited time offers through a simple, yet impactful comparison, a demo that says ’Now there’s a Big Mac® for each version of us.’

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This Big Mac scale allowed us to create a world of play. Working with sizes and shapes, where things comes by three. Sometimes we looked around, pointed at normal objects and imagined their Junior and Grand versions. Put them in matching hands and it’s instantly funny.

Luca Costea, Senior Copywriter DDB Romania

"Big Mac is such an iconic product that no matter what size it comes in, it is loved and praised by our consumers. So it comes natural to associate it with another Romanian icon that everyone loves: the comedian Bobonete."

Roxana Nita, Executive Creative Director, DDB Romania

Having a comedy star like Mihai Bobonete on board leads to creative, comic work because... you know, it’s him. Turning the main character(s) into a real-life demo of our new burgers line-up helped us find that balance between the talent and the product. They steal the show in equal extents.

Irina Angelescu, Marketing Director, Premier Restaurants Romania.

DDB Romania Team

Executive Creative Director: Roxana Niță

Senior Copywriter: Luca Costea

Copywriter: George Herlaș

Head of Art: Ana Tanasă

Graphic Designer: Alexandru Mohora

Head of Strategy: Luciana Cucoaneș

Senior Strategic Planner: Karina Condei

Managing Director: Roxana Țâmpău

Account Director: Ana Maria Rădulescu

McDonald's Romania team

Marketing Director: Irina Angelescu

Marketing Manager: Lucia Rudaci

Digital Marketing Manager: Cosmina Țapliuc

Production House:

Production House: Multimedia Est

Director: Hypno

DOP: Alexandru Dorobantu

Producer: Adi Smeu

Premier Restaurants Romania operates McDonald's® restaurants in Romania. McDonald's® is the market leader in quick service restaurants, with 103 restaurants in 31 cities, of which 56 with McDrive and 63 with McCafé. To date, the company has invested over 800 million lei in Romania and has a team of more than 5,000 employees who provide consumers with their favorite products, prepared with quality ingredients.

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