McCann Worldgroup Shines at ADFEST 2025

McCann Worldgroup India is celebrating a standout performance at ADFEST 2025, bringing home an impressive slate of awards that recognise breakthrough ideas, purposeful storytelling, and impactful innovation.

Leading the charge was the Grande Innova Lotus win for 'Fit My Feet' for Buckaroo Footwear – a powerful innovation in design and accessibility. The campaign also clinched Silver in the Sustainable Lotus (Health & Well-Being) and Bronze in both Design (Product Design: Consumer Products) and Creative Strategy Lotus (Contextual Insight).

The agency’s work for ESAF Small Finance Bank, 'Dabba Savings Account,' emerged as a major highlight, winning in Lotus Roots, and clinching three Gold awards in Creative Strategy (Audience Insight and Finance/Commercial Services) and Sustainable Lotus (Reduced Inequalities) – a testament to the campaign’s deep cultural insight and positive social impact.

Further demonstrating McCann Worldgroup’s creative breadth across the region, McCann Worldgroup Singapore & China earned Bronze for 'Tone Proud' (Tecno) in Digital & Social Lotus (Social Purpose), while HERO/McCann Australia was awarded Bronze in Digital Craft Lotus (Use of Technology) for “Mindography” (Instax).

“These wins represent not just creative excellence, but purposeful thinking rooted in real human truths,” said Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific and CEO and CCO of McCann Worldgroup India. “From financial empowerment in rural India to inclusive footwear design, our teams have pushed boundaries in service of ideas that matter. I’m proud of the passion and commitment that we bring to our work.”

Echoing this sentiment, Valerie Madon, chief creative fficer, McCann Worldgroup Asia Pacific, added, “To be recognised across such a wide spectrum - from creative strategy to digital to innovation - is a humbling honour. It reflects the diversity and depth of talent across our region and our belief that creativity is a force for both brand and societal impact.”

These accolades reinforce McCann Worldgroup’s ongoing mission to deliver work that resonates deeply, performs meaningfully, and lives up to its promise of 'Truth Well Told.'