McCann Worldgroup Secures ADT Account

Home and business security company ADT has selected McCann Worldgroup as its lead strategic and creative advertising agency, following a competitive review.

“The McCann team demonstrated they value and understand the power of our purpose-driven brand and our belief that everyone deserves to feel safe,” said ADT CMO Jochen Koedijk. “The selection of McCann is an important step in the evolution of our brand as we transform the Company and continue to position ADT as the innovative industry leader in security.”

For ADT, 2019 is a year of transformation with the launch of ADT Command and Control, its newly redesigned smart home security and automation system, its Commercial expansion with the acquisition of Red Hawk, and the recent addition of Home Security DIY Company, LifeShield.

Devika Bulchandani, president, McCann New York, said: “We are thrilled and excited to be awarded creative and strategic responsibilities for ADT. Throughout the review, we encountered talented people, felt great chemistry and were struck by the ambition and drive of the team leading one of America’s most iconic brands, ADT. We look forward to working with them to further position the brand and connect with their customers in new ways.”