McCann Wins Ulta Beauty Account

Following a competitive review process, Ulta Beauty, the nation’s largest beauty retailer, has selected McCann as its lead creative agency of record. The company has also selected Mediahub to lead media planning.

 

“We are excited to partner with creative-powerhouses McCann and Mediahub to help us continue to drive our fast-paced and historic trajectory from a beauty retailer to an iconic beauty lifestyle brand,” Shelley Haus, Senior Vice President of Marketing, Ulta Beauty. “We know we have the right agency partners in place to help Ulta Beauty take our brand to the next level.”

 

This announcement marks the next phase of Ulta Beauty’s brand evolution. Two years ago, the company embarked on one of the largest brand makeovers in the beauty business. After defining a new brand look and personality, Ulta Beauty re-launched and built the brand internally and externally.  The updated brand increased consumer awareness, drove store traffic, bolstered loyalty and established a deeper emotional connection with its guests. 

 

“It’s our view that Ulta Beauty is a brand that has a huge role to play in culture today,” said Devika Bulchandani, President, McCann NY. “We’re thrilled to partner with Ulta Beauty because we believe in their purpose as a company and their creativity as a marketer. “

 

Working together, both agencies will take a new channel agnostic approach to engage customers with relevant and timely content when launching the new creative and media integrations in the second half of 2018. 

 

“Ulta Beauty is taking a fresh look at how it uses media to engage with and inspire its guests,” said John Moore, Global President of Mediahub. “As their media agency, Mediahub will help Ulta Beauty select media properties that can deliver awareness, affinity and emotional value across all platforms. Ulta Beauty will create compelling media content that consumers will seek out and share. And they will explore the leading edge of media technology in a quest to become the next great, modern American brand.” 

 

Ulta Beauty is widely recognised for introducing the first-of-its kind shopping experience offering all things beauty in one place with more brands, categories and price points than any other retailer. Launched 27 years ago, the chain has experienced unprecedented growth. Ulta Beauty is the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services with more than 1,000 stores across the country.