McCann North America
Thu, 02 Mar 2023 10:34:32 GMT
At HomeGoods, you don’t go shopping, you go finding – and finding is a feeling that should be celebrated. The brand is back with a fresh new campaign designed to recreate the unmistakable thrill customers get when they find what they’ve always dreamed of. It’s a feeling made possible by the extraordinary value HomeGoods provides through its ever-changing selection of high-quality goods at lower-than-expected prices.
This is the latest expression of the highly successful 'Go Finding' campaign launched in 2017.
Directed by Grammy award winning director Alan Ferguson in partnership with McCann New York, the campaign creates a landscape of dance, motion, music and magic that transports viewers to the electric moment when shopping becomes a feeling. The choreography was done by Emmy nominee Jemel McWilliams and features an all-star cast of dancers, skaters and actors.
The campaign also features a prolific Out-of-Home component, where everything from the photography, typography, merchandise and movement plays a role in evoking the same thrill waiting to be found in every HomeGoods product. High profile placements are appearing across Boston, New York City and Los Angeles.
The campaign launched on February 20th and runs across TV and streaming platforms, social, digital and OOH.
Categories: Retail and Restaurants , Retail StoresMcCann North America, Thu, 02 Mar 2023 10:34:32 GMT