McCann Leads Chevrolet to Most Gold Awarded Brand in Festival Círculo de Oro
A great result was obtained by McCann México in the local festival Círculo de Oro, organised by the Círculo Creativo of the country, where it led Chevrolet to become the most gold awarded brand in this festival, gathering 11 awards of this kind thanks to campaigns such as The Invisible Influencers, The Ultimate Backpack and The Electric Hero, which also obtained a Grand Prix.
Likewise, the agency reached an unprecedented situation since the beginning of the event, being second position with work also done for Sodimac, L’Oréal, and Huawei.
Alfredo Alquicira, executive creative director of the office, and Luis González, VP creative, highlighted that: “in total we got 51 shortlists and we won 42 awards: 1 Grand Prix, 17 gold, 10 silver and 14 bronze, this speaks volumes for our effectiveness of the office and the level of the pieces of work we have presented”.
While Luis Machorro, managing director of McCann México, expressed that: “we are pleased and proud that the work that we do for important brands has yield great results in this local creative festival. It is noteworthy that the categories in which we were recognised are those which are the most important to our clients: Digital, Activations, Innovation, Data Mining, etc. Categories with a technological and data component”.
McCann recalled that in the case of Invisible Influencers, Chevrolet Sales increased in 145% while with Electric Hero (idea executed during fuel shortage in the nation), reached 43 million of drivers helping them to find gas stations with #ReporteGas without spending a single drop of fuel with the Bolt EV car, which travelled 383 kilometers with one fuel load.
Below details of awards given to McCann:
- Chevrolet The Electric Hero, by McCann for Chevrolet México (Direct Marketing)
- Silver: Borrachos/Mamá, by McCann for Chevrolet México
- Bronze: Borrachos, by McCann for Chevrolet México
- Bronze: Borrachos/Nieto, by McCann for Chevrolet México
- Bronze: Borrachos/Esposo, by McCann for Chevrolet México
- Silver: Chevrolet The Electric Hero, by Chevrolet México for McCann
- Silver: Chevrolet The Electric Hero, by Chevrolet México for McCann
- Gold: Chevrolet The Electric Hero, by Chevrolet México for McCann
- Gold: The Invisible Influencers, by Chevrolet México for McCann
Design
Promotional article design
- Gold: The Ultimate BackPack, by McCann for Chevrolet México
Product design
- Silver: The Ultimate BackPack, by McCann for Chevrolet México
Prints
Pharmaceutical, hygiene, cosmetics and beauty
- Bronze: L’Óreal Noches Largas - Mi Primo, by McCann for L’Óreal París México
Public good and non-profit messages
- Bronze: Borrachos/Mamá, by McCann for Chevrolet México
- Bronze: Borrachos/Esposo, by McCann for Chevrolet México
- Bronze: Borrachos/Nieto, by McCann for Chevrolet México
Product and Service Campaign
- Bronze: Borrachos, by McCann for Chevrolet México
Innovation
Prototype
- Bronze: The Ultimate Backpack, by McCann for Chevrolet México
Direct Marketing
Cars and automotive services
- Gold: Chevrolet the Electric Hero, by McCann for Chevrolet México
- Silver: The Invisible Influencers, by McCann for Chevrolet México
Action within social networks.
- Gold: Chevrolet the Electric Hero, by McCann for Chevrolet México
Data Mining
- Gold: The Invisible Influencers, by McCann for Chevrolet México
Best turnover action for a Brand
- Gold: The Invisible Influencers, by McCann for Chevrolet México
Best action for loyalty and Brand building
- Gold: Chevrolet The Electric Hero, by McCann for Chevrolet México
Media
Best use of prints
- Silver: The Invisible Influencers, by McCann for Chevrolet México
Best use of stunts
- Gold: Chevrolet The Electric Hero, by McCann for Chevrolet México
Best use of data
- Silver: The Invisible Influencers, by McCann for Chevrolet México
Promo and Activation
Cars and automotive services
- Gold: Chevrolet The Electric Hero, by McCann for Chevrolet México
Best use of experiential Advertising in a promo campaign
- Gold: Chevrolet The Electric Hero, by McCann for Chevrolet México
Radio
Stores and restaurants
- Silver: Catálogo Rápido Sodimac-Merengue, by McCann for Sodimac México
- Silver: Catálogo Rápido Sodimac-Quebradita, by McCann for Sodimac México
- Bronze: Catálogo Rápido Sodimac-Metal, by McCann for Sodimac México
Best masculine acting
- Gold: Catálogo Rápido Sodimac, by McCann for Sodimac México
- Gold: Catálogo Rápido Sodimac-Merengue, by McCann for Sodimac México
- Gold: Catálogo Rápido Sodimac-Quebradita, by McCann for Sodimac México
Product and Service Campaign
- Silver: Catálogo Rápido Sodimac, by McCann for Sodimac México
PR
Products and services
- Silver: Chevrolet The Electric Hero, by McCann for Chevrolet México
