McCann Worldgroup Indonesia announced the appointment of Beta Perwata as creative director, adding additional bench strength to the existing team, headed by Gary Caulfield.
Beta will lead the creative teams responsible for some of the agencies highly prized accounts including; L'Oreal, Maybelline, Cussons and Perfetti Van Melle
Said Gary Caulfield, executive creative director, McCann WorldGroup Indonesia: "Beta is a highly regarded local talent with more than 15 years experience in the industry, but importantly, Beta has a successful track record working abroad for six years. She is a fabulous hire for us.
“Beta’s international experience and aptitude for capturing locally relevant insights through her communicationsgives her an edge that is very rarely seen in Indonesia. We’re excited to have Beta on board.”
Beta has worked in Singapore and India and has worked at Ogilvy, Euro RSCG and JWT.