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McCain's Streetwear Collection has Insulated Pockets to Keep New Breakfast Pockets Range Warm



The Breakfast Pockets Pockets Collection campaign from Rethink consists of three streetwear-inspired garments kitted out with insulated food safe pockets

McCain's Streetwear Collection has Insulated Pockets to Keep New Breakfast Pockets Range Warm

Teens today have way too much on their plate. Between school, friends, and their phones, getting a hot, delicious breakfast is basically impossible. 

So McCain has introduced a new addition to their Pockets family - Breakfast Pockets. With only a 90-second prep time, Breakfast Pockets were created for on-the-go teens who need a quick bite to start their day. Packed with real eggs, cheese, and bacon, their deliciousness is at its max when served hot. 

To keep these pocket-sized bites of breakfast-y goodness toasty warm - and to keep students fuelled on the go - McCain is releasing the Breakfast Pockets Pockets Collection.

The Breakfast Pockets Pockets Collection has, you guessed it, insulated pockets, designed to the exact specifications of the new Breakfast Pockets. The clothing line consists of three streetwear-inspired garments - a chore jacket, hoodie, and cargo pants. The unisex designs are outfitted with various insulated food-safe pockets to keep Breakfast Pockets warm and snug. So many pockets. So much fashion. 

The collection was designed by award-winning, Toronto-based designer Hayley Elsaesser. Known for drawing inspiration from popular culture and childhood nostalgia, Hayley designed the breakfast-inspired collection to not only keep Breakfast Pockets hot, but look like fire too. Everything from the garment choices, to the materials, to the Y2K-style patches, was inspired by of-the-moment fashion trends.

“The branded merch trend is so big right now, and we saw a great opportunity to have some fun with it. We worked with the incredible Canadian designer Hayley Elsaesser to create a line that’s a little ridiculous but very functional - and on point with current trends.” says Matt Kohler, managing director, Canada retail - McCain Foods. “With their 90-second prep time, our Breakfast Pockets are a convenient and delicious choice for teens to start the day. But we wanted to up the convenience factor even more. That’s how the Breakfast Pockets Pockets Collection was born.”

The limited-edition capsule collection is available for pre-order here. Prices range from $60 to $80 per item. 

McCain has partnered with the Grocery Foundation’s Toonies for Tummies program, and will be donating 100% of the collection’s proceeds to help fund school breakfast programs. Toonies for Tummies spearheads the effort to help alleviate youth hunger in schools across Canada; their mission is to feed the one in three children who come to school hungry.

The Breakfast Pockets Pockets campaign launched on October 5th, and includes long and short-form OLV, paid/organic social, and influencer integration through TikTok. Creative and PR were handled by Rethink, and media was handled by UM.

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Categories: Food, Frozen Food

Rethink, Wed, 12 Oct 2022 11:57:56 GMT