McCain Picks McCann as Social Lead

McCain has chosen McCann Content Studios as its UK and Ireland social agency of record following a competitive pitch.

McCain, one of the UK’s biggest food brands, has appointed McCann (MCS) to elevate its brand across social channels, executing all masterbrand and product channel campaigns, to make them iconic on social.

Mark Hodge, VP of marketing at McCain said, “As one of the nation's favourite brands, social media is a key part of our ecosystem for engaging with consumers. We were looking for a strategic partner to support our ambitious plans, and during the pitch we were really impressed by the McCann teams’ energy and creativity. We are very excited about the possibilities the partnership presents.”

On the win, Luke Taylor, head of McCann Content Studios in Manchester, said, “Opportunities this big don’t come around often and it ignited the whole agency. McCain is one of those much-loved household favourites - fresh from an IPA Grand Prix win- and we can’t wait to get started.”

McCann Content Studios launched globally in 2023, bringing together McCann’s social, influencer and social commerce expertise into one end-to-end specialist unit.

New business and business development agency, Ingenuity acted as consultants during the pitch process.