M&C Saatchi Sport & Entertainment North America Expands Leadership Team

Creative agency M&C Saatchi Sport & Entertainment recently announced two new additions to their growing senior leadership team with the hire of Jaclyn Sisbarro as senior vice president and Tomas Seefried as vice president. Jaclyn will lead the brown spirits portfolio along with some of the technology practices while Tomas will lead some of the sport-focused accounts. 

Jaclyn’s extensive experience and passion in communications across food, beverage, and lifestyle has helped her excel in developing creative strategic programming that integrates brands into consumers’ everyday lives. She has managed campaign development, influencer partnerships, media relations, and special events for a variety of leading brands, including the Unilever Ice Cream portfolio, Patrón Tequila, The Macallan Single Malt Whisky, and Aperol. Jaclyn is particularly adept at leading integrated, cross-functional teams - inspiring unity and organisation in all teams that are motivated to do their best work. 

A seasoned creative and communications disruptor, Tomas is known for building lasting experiences that make an impact on the current landscape while carving an innovative look at brand integrations, and strategic communication. For the past 3 years, Tomas has run his own consultancy de-fined, driving innovative tactics to brands including Bed Bull Music, The NFL, Tom Dixon, Nike and more. Prior to his consultancy, Tomas worked on behalf of the IMG producing global fashion events, and handled PR initiatives for brands like Rodarte, Kenzo and Dion lee.