M&C Saatchi Group Promotes Sophie Price to Newly Created Head of Integrated Strategy Role
M&C Saatchi Group has appointed Sophie Price to the newly created role of head of integrated strategy.
The
role is rooted in Bohemia and will serve to leverage Price's unique
skill set, born from her time leading strategy for both creative and
media.
One of Australia's most experienced and awarded planners, Price joined the Group in 2017 as head of group strategy.
Her unique brand and connection planning capabilities, combined with
strong planning and creative relationships, has resulted in some of
Australia's most famous and effective campaigns in recent years. Her
work has won multiple Cannes Lions and Grand Prix awards from the
Australian Effies and the Media Federation of Australia. The
Communications Council also selected Price to chair the prestigious IPA
Campaign Planning course for the past two years.
"She pushes everyone to better marry content and context leading to ideas with a modern shape."
Says Brett Dawson, CEO of Bohemia: "We have a super exciting plan and it's great to be able to realise it with someone as talented as Sophie. She is the best in the business. Our clients, partner creative agencies and all Bohemians will be beneficiaries of this appointment."
Says Price: "I'm excited by the opportunity to create a world-class offering that truly integrates media and creative thinking. Our product focuses on how media and data can shape modern ideas to drive greater relevance, rather than thinking about media simply as a delivery system.
"This would be a big cultural shift for most media agencies, but Bohemia is already primed to think in this way."
