Mazda Steers All the Feels in New Work with the Monkeys Aotearoa

Created by The Monkeys Aotearoa, part of Accenture Song, You get more in a Mazda is unashamedly proud to explore desire and triumphant happiness right through to jealousy and righteous anger in order to tell Kiwis about the many great reasons why they should want a Mazda.

 

Directed by Derin Seale at FINCH, the campaign films will be supported by OOH, print, digital and social. The work will continue to launch other Mazda models over the coming years.

 

Mazda New Zealand general manager – marketing, Terrianne Brown, said, “You get more in a Mazda is literally true. You get more features, better craftsmanship, design and a market-leading service plan. But it’s also emotionally compelling. We’ve had a lot of fun bringing honest emotions to life and charting a course different from the typical car ad.”

 

The Monkeys Aotearoa chief creative office, Damon Stapelton, added, “Jealous glances from your neighbours, respect from your friends and the excitement you feel when you’re behind the wheel are all heightened and explored to get Mazda top of mind with Kiwis keen to make a smart choice and to justify that decision with their friends.”

 

The brand platform is the first work to launch from The Monkeys Aotearoa after winning Mazda New Zealand in March 2023.