Maxime Boiron on Cannes Jurying

LBB> What are you hoping to see from the entries this year?

MB> Variety in the works without a kind of too positive single mind spirit

 

LBB> What have been the biggest changes to the direct category over the past few years?

MB> Number of entries and a lot of events and engagement campaign 

LBB> Outside of your own category, are there any pieces of work you’ve got your eye on to do well this year?

MB> As a French guy I really like the film for the brand "Le Trèfle" which is in the gunn report selection of best 20 films for Cannes.

LBB> From what you’ve seen so far, what do you think of the overall standard of work coming out of the industry in the last 12 months?

MB> The advertising world is now playing well with all the different tools and medias they can use which is a good thing. Even if the level of ideas and quality doesn't seem to me much better than it used to be.

LBB> What are you most looking forward to about Cannes 2013?

 

MB> As a jury I believe that the most I will looking forward is daylight!

LBB> Favourite spot in Cannes and why?

MB> This year ? Or ever ? I think that "Grrrr" for Honda and most recently "Three Little Pigs" for the Guardian were tremendous one. A lot more were very good also.

LBB> It’s the 60th anniversary of the Cannes Advertising Festival – where do you think the industry will be in another 60 years?

MB> I do hope that the freedom of creativity will last and that we still would be able to share, talk, argue without be stock in front of a computer only.