Maurice Paans Appointed Business Director at Ambassadors, Amp.Amsterdam, Cube, and Vocoda

After more than ten years in a key role at Amp.Amsterdam, Maurice Paans has been appointed Business Director at Ambassadors as of March 31st. Ambassadors is the creative production company behind Amp.Amsterdam, Cube, and Vocoda. In his new role, he will be responsible for driving commercial strategy and growth, with a focus on strengthening the company’s market position and building lasting client relationships. 

Maurice started his career at Amp.Amsterdam more than ten years ago. In his most recent position as client director, he played a crucial role in driving the significant growth and development of the company over the past decade. His extensive knowledge of the creative industry and music sector, along with his focus on innovation and customer-centricity, make him the perfect fit for this next chapter.

“I’m incredibly excited to step into this new role and continue building the future together with the team," says Maurice Paans. "The blend of creativity and technology at Ambassadors presents unique opportunities to help brands and agencies communicate more efficiently, effectively, and innovatively. I see great potential in integrating AI into creative processes and scaling content production. There is an increasing demand for more integrated solutions from our clients, and Ambassadors is uniquely positioned to meet this need. I’m eager to collaborate with our clients to take full advantage of these opportunities.

Joost Haartsen, CMO (chief music officer) at Ambassadors, adds, "Maurice's appointment as business director is a logical step. His years of dedication to Amp.Amsterdam, combined with his strategic insight and commercial drive, have proven to be invaluable. We are confident that in his new role, he will further strengthen the synergy between Ambassadors, Cube, Vocoda, and Amp.Amsterdam, leading us to the next level of growth and innovation."

This appointment underscores Ambassadors' ambition to remain at the forefront of the creative industry through strategic growth and the integration of creativity and technological innovation.