Matt Buchanan Named Global and EMEA President, Integrated Communications at Ogilvy PR

Matt Buchanan has been named global and EMEA president, Integrated Communications, Ogilvy PR. The newly created role will focus on defining Ogilvy’s integrated offering and strengthening Ogilvy’s earned-first creative capability across PR, Influence and Social in EMEA. 

Matt will continue to lead Ogilvy’s global consumer PR capability reporting to Julianna Richter, global CEO of Ogilvy PR. He will continue to partner closely with Joanna Oosthuizen, EMEA chief client officer, Ogilvy PR and the other regional leaders including Charlotte Tansill, president of Ogilvy PR in North America and Emily Poon, president of Ogilvy PR in Asia.

"This promotion and added responsibility recognises Matt’s leadership over the last five years, and the valuable contribution he has made to elevate Ogilvy PR's offering," said Julianna Richter, global CEO of Ogilvy PR. "Our clients are increasingly looking for the seamless integration of earned media, social and influencer marketing so it's the right time to bring this together more formally and have someone with Matt's expertise lead this for us in the region.”

Matt Buchanan, global and EMEA president, integrated communications, Ogilvy PR said, “Brands don’t come to agencies anymore simply wanting advertising, PR or social media. They come with a business problem and want the best of everything, all the time. What’s always excited me about Ogilvy is our deep specialist expertise and our focus on integration. I'm looking forward to this next chapter, working more closely with our teams across EMEA to further elevate our earned-first offering and ensure our clients are getting the best of Ogilvy’s creative excellence.”